Introduction
THE CHESHIRE HORSE respects each individual’s right to personal privacy. We will collect and use information through our Web site only in the ways disclosed in this statement. This information is used to analyze and improve this Web site and to provide our customers with a fulfilling shopping experience. This statement applies solely to information collected at THE CHESHIRE HORSE’S Web site.

Part I. Information Collection
THE CHESHIRE HORSE collects information through our Web site at several points. We collect the following information about primary visitors: name, address, phone number, e-mail address, form of payment, and credit card account number. We use this information to complete, support and analyze your purchases from -- and use of the -- web site, for internal purposes and to comply with any requirements of law. This information may be disclosed to our staff and to third parties involved in the completion of your transaction, the delivery of your order, or the analysis and support of your use of THE CHESHIRE HORSE web site.

We may also collect name and address which our users divulge about other people, when gift purchases are made through the website. THE CHESHIRE HORSE does not actively market to children, and we never knowingly ask a child under 13 to divulge personal information.

We collect this information through the use of our online order form. The information is collected voluntarily. To receive our products and services, the information collected from our order form is used to provide fulfillment of orders, customer service, and return processing. Financial information collected is used solely for billing purposes. Other information we request is optional.

We do employ cookies. A cookie is a small text file that our Web server places on a user’s computer hard drive to be a unique identifier. Cookies enable THE CHESHIRE HORSE to track usage patterns, deliver customized content to users and to optimize their shopping experience. Cookies also allow us to hold selections in a shopping cart when a user leaves this Web site without checking out.

Part II. Information Usage.
The information collected by THE CHESHIRE HORSE will be used for the fulfillment of orders placed on the website. Users who provide information will receive products listed for sale on our Web site or catalogs and mailings requested by the user.

Registered users will receive additional announcements from us about products, services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. If you do not want to receive such mailings, please call 603-358-3001, email us at unsubscribe@cheshirehorse.com, or send your name and mailing address along with UNSUBSCRIBE to: The Cheshire Horse, 8 Whittemore Farm Rd, Swanzey, NH 03446

The information we collect will be used to create customer profiles based on browsing or purchasing history. We will not supplement information collected at our Web site with data from other sources such as credit history to authorize purchases.

We may share data with the following parties: UPS, USPS, FEDEX, VeriSign. These parties will use the information as follows: shipping and billing of orders placed on Web site.
We may offer links to other Web sites. Please note: When you click on links to other Web sites, we encourage you to read their privacy policies. Their standards may differ from ours.

Part III. Problem Resolution
If problems arise, users may contact THE CHESHIRE HORSE by phone (603)-358-3001, e-mail info@cheshirehorse.com, and by mail at The Cheshire Horse, 8 Whittemore Farm Rd, Swanzey, NH 03446. We are committed to resolving disputes within one week.

By using THE CHESHIRE HORSE web site, you agree to this Privacy and Security Policy. This is our entire and exclusive Privacy and Security Policy and it supersedes any earlier version. We may change our Privacy and Security Policy by posting a new version of the policy on this page which it is your responsibility to review frequently.

Part IV. Security
THE CHESHIRE HORSE protects user information with the following security measures: Secure Sockets Layer (SSL) encryption. This software encrypts all of your personal information including credit card account number. THE CHESHIRE HORSE is a VeriSign site and our membership may be validated by clicking on the VeriSign logo on any of the pages within our Web site.

If you place an order through this Web site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personal information further, you should be careful about providing your password to others. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our Customer Service Department by email at orders@cheshirehorse.com

Part V. Changes to Privacy and Security Policy

If we make any material changes to this Privacy Policy, we will post a notice on this Web site notifying users of the changes. In some cases, we also may send an email notifying users of the changes. You should check this Web site periodically to see if any recent changes to this Privacy Policy have occurred.

August 28, 2007